YouTube Creator Gifting
CLIENT: YouTube
ROLE: Designer
Over the past few years, YouTube has sent end-of-year gifts to thank top-tier creators around the world. In 2020, a particularly challenging year, YouTube wanted to express their gratitude with something truly special. To create the perfect gift, ADVOC8 designed four exclusive versions of the ultimate sweatsuit—the iconic attire of the pandemic era. We collaborated with four talented illustrators from across the globe, each contributing custom designs inspired by the themes of global unity and community.
As a designer at ADVOC8, I was responsible for applying the illustrators' artwork to production materials, including the sweatsuits and packaging. I also contributed to the project by designing digital assets and print materials to complement the overall campaign.