The Demex Group, a team of expert risk advisors specializing in managing climate-driven financial volatility, approached us to create a distinctive brand identity that would set them apart in their industry. They needed a brand that emphasized their unique position at the intersection of technology, finance, and climate. As the Art Director, I played a pivotal role in shaping the brand from its inception. After a series of in-depth strategy sessions, I helped craft the brand’s story, ensuring it authentically reflected Demex’s mission and values.

From developing the visual identity to establishing the voice and tone, I oversaw every creative aspect of the project. This included selecting the color palette, choosing typography, and designing an animated logo that encapsulated their innovative approach. The result was a cohesive and striking brand that effectively communicated Demex’s unique positioning.

Our partnership continued to evolve, and I led the design and creative direction for the Demex website. We created engaging copy and incorporated a series of fun, yet professional illustrations that reflected the brand's tone. Additionally, I designed a range of eye-catching merchandise to further solidify the brand’s presence and make a strong impression in the market.